The truck could pass for something out of a video game. It is painted pink and purple, with palm trees, a sports car and the bearded mascot of Zak the Baker. Across it runs the lettering “Vice City,” the name of the fictional Miami that appears throughout the Grand Theft Auto series.

For gamers, the link between the kosher bakery and the franchise is no longer only a theory. Rockstar Games approached the bakery’s founder, Zak Stern, to help market Grand Theft Auto VI, Stern confirmed to the kosher food and travel site YeahThatsKosher.

The details are still unknown. It is unclear whether Stern himself, or the bakery’s building in Miami’s Wynwood neighborhood, will appear in the game.

Fans began noticing a connection long before the confirmation. In December 2023, the Miami New Times noted that a building seen in the game resembled the bakery. On Oct. 22, the fan site iGrandTheftAuto posted photos of the truck and suggested that the Wynwood building appears in the game as a location called “Stock 305.” Four days later, the truck was featured in a Miami New Times guide to South Florida spots tied to the game. The fan site’s identification of the building has not been confirmed.

Stern started baking in a friend’s garage in South Miami in 2012. He opened his first Wynwood storefront in 2014, and two years later moved into a former art gallery, where the bakery still operates. It is known for its sourdough, baguettes, challah, babka and rugelach, and it also runs a cafe.

The bakery is closed on Shabbat and Jewish holidays, and is under the supervision of Miami Dade Kosher.